# Advertising marketing compliance
> Source: https://legalcode.md/skills/legalcode-advertising-marketing-compliance | [HTML version](https://legalcode.md/skills/legalcode-advertising-marketing-compliance)

Reviews advertising and marketing materials for legal compliance across US, EU, and UK regulatory frameworks.

Reviews advertising and marketing materials for legal compliance across US, EU, and UK regulatory frameworks. Use when auditing ad campaigns, influencer partnerships, email or SMS marketing programs, sponsored content, or marketing compliance programs for legal exposure. Covers FTC Act Section 5 deceptive and unfair practices, FTC Endorsement Guides (2023 update) including influencer disclosures, FTC Green Guides and environmental claims, FTC health claims substantiation (CARSE standard), CAN-SPAM Act email marketing requirements, TCPA telephone and text marketing consent, COPPA 2025 children's online privacy and advertising restrictions, CARU children's advertising guidelines, EU Unfair Commercial Practices Directive and Omnibus/EmpCo greenwashing amendments, UK ASA/CAP Code, EU and UK comparative advertising rules, and Lanham Act Section 43(a) false advertising. Also triggers for native advertising disclosure review, paid promotion transparency, testimonial compliance, affiliate marketing oversight, and advertising compliance program gap analysis.

This skill reviews advertising and marketing content, campaigns, and programs against applicable legal frameworks. It identifies compliance gaps, classifies their severity, generates actionable remediation steps, and produces a confidence-scored, auditable assessment. **Covers:** - Claim substantiation analysis (FTC reasonableness / CARSE standard; EU/UK equivalents) - Influencer and endorser disclosure compliance (FTC 2023 Guides; EU UCPD; UK CAP Code) - Environmental ("green") claims review (FTC Green Guides; EU EmpCo Directive 2024/825; UK ASA) - Health and medical claim verification (FTC health products guidance; EU Regulation 1924/2006) - Children's advertising restrictions (COPPA 2025 amendments; CARU guidelines) - Email marketing compliance (CAN-SPAM Act) - Telephone and text marketing consent (TCPA; state mini-TCPA laws) - Native advertising and sponsored content disclosure - Comparative advertising rules (EU Directive 2006/114/EC; Lanham Act § 43(a); UK CAP Code) - Advertising compliance program architecture and gap analysis - Four-tier compliance classification (COMPLIANT / PARTIAL / NON-COMPLIANT / CRITICAL DEFICIENCY) - Remediation roadmap with stakeholder ownership assignments **Does not:** - Provide legal advice or replace qualified counsel - Substitute for in-depth regulatory opinion from an advertising law specialist - Apply exclusively to one jurisdiction — jurisdiction-agnostic with [JURISDICTION-SPECIFIC] markers - Cover securities advertising (regulated separately by SEC/FINRA/FCA) - Cover political ...

## Jurisdictions

Global



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