# Brand protection program
> Source: https://legalcode.md/skills/legalcode-brand-protection-program | [HTML version](https://legalcode.md/skills/legalcode-brand-protection-program)

Develops and audits brand protection programs covering trademark monitoring, domain name disputes (UDRP/URS/ACPA), social media enforcement (Meta/Instagram…

Develops and audits brand protection programs covering trademark monitoring, domain name disputes (UDRP/URS/ACPA), social media enforcement (Meta/Instagram, X/Twitter, TikTok, YouTube, LinkedIn), counterfeit investigation and test purchasing, online marketplace takedowns (Amazon Brand Registry/Project Zero/Transparency, eBay VeRO, Alibaba IPP, Etsy, Temu, Shein), and customs recordation (US CBP IPRS, EU AFA/608/2013). Builds multi-jurisdictional enforcement strategies with threat prioritization, evidence documentation workflows, and escalation frameworks covering civil, administrative, and criminal referral paths. Use when building a brand protection program from scratch, auditing an existing program for gaps, responding to a counterfeiting crisis, evaluating enforcement options for a specific threat, or developing enforcement SOPs for in-house legal teams. Also triggers for: "trademark monitoring," "domain dispute," "UDRP filing," "URS complaint," "takedown notice," "Amazon Brand Registry," "eBay VeRO," "Alibaba counterfeit," "customs recordation," "CBP recordation," "anti-counterfeiting program," "gray market enforcement," "social media brand enforcement," "trademark infringement online," "brand protection audit," "marketplace infringement," "product authentication," "counterfeit investigation," "brand protection strategy," or "online brand enforcement."

This skill develops and audits brand protection programs for trademark owners, brand managers, and in-house counsel. It covers the full lifecycle from monitoring through enforcement across digital and physical channels. **Covers:** - Trademark watch program design and gap assessment - Domain name enforcement: UDRP, URS, ACPA, and negotiated transfers - Social media brand enforcement across major platforms - Online marketplace takedown programs: Amazon, eBay, Alibaba, and emerging platforms - Counterfeit investigation methodology: test purchasing, digital investigation, supply chain tracing - Customs recordation: US CBP IPRS and EU Application for Action (AFA) - Criminal referral frameworks: DOJ, ICE-HSI, FBI, FDA (for counterfeit goods) - Product authentication technology: holograms, QR, NFC, serialization - Multi-jurisdictional enforcement strategy with priority market mapping - Brand protection technology platform selection and integration - Enforcement SOP development for in-house legal and brand teams **Does not:** - Draft or prosecute trademark applications (see trademark filing skills) - Provide litigation strategy for pending trademark infringement lawsuits - Replace qualified trademark counsel, brand protection investigators, or customs brokers - Apply to copyright-only enforcement (see legalcode-dmca-takedown-workflow) - Provide legal advice or conclusions This is a multi-jurisdictional skill. Brand protection programs operate across all jurisdictions where a brand has trademark rights, commercial ...

## Jurisdictions

Global



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