# US FTC advertising compliance
> Source: https://legalcode.md/skills/legalcode-us-ftc-advertising-compliance | [HTML version](https://legalcode.md/skills/legalcode-us-ftc-advertising-compliance)

Assess FTC advertising compliance for US advertisers — covering FTC Act Section 5 deceptive and unfair practices, advertising substantiation doctrine (prior…

Assess FTC advertising compliance for US advertisers — covering FTC Act Section 5 deceptive and unfair practices, advertising substantiation doctrine (prior substantiation, competent and reliable scientific evidence), FTC Endorsement and Testimonial Guides (16 CFR Part 255, 2023 amendments), material connection disclosures, influencer and social media requirements, clear and conspicuous disclosure standards, Made in USA claims (16 CFR Part 323, 2021 rule), FTC Green Guides environmental marketing (16 CFR Part 260), native advertising and deceptively formatted advertisements, negative option and subscription marketing (ROSCA, 2024 Negative Option Marketing Rule, click-to-cancel requirements), consumer reviews and testimonials (16 CFR Part 465, 2024 fake reviews rule), children's advertising (CARU, COPPA implications), and civil penalty exposure analysis. Use when reviewing advertising campaigns, influencer agreements, product marketing claims, green/sustainability messaging, subscription offers, endorsement programs, or when assessing FTC enforcement risk. Covers consent order compliance, prior FTC history, and FTC/state AG coordination risks.

This skill assesses advertising materials, practices, and compliance programs against FTC advertising law requirements. It identifies violations and risk areas, classifies their severity, generates actionable remediation steps, and produces a confidence-scored, auditable compliance analysis. **Covers:** - FTC Act Section 5 deceptive and unfair practice analysis - Advertising substantiation requirements by claim type - Endorsement and testimonial compliance (2023 Guides) - Material connection and influencer disclosure requirements - Made in USA and origin claim compliance (2021 Rule) - Environmental marketing claims (Green Guides) - Native advertising and deceptively formatted content - Negative option, subscription, and free trial compliance - Consumer review and fake review prohibitions - Children's advertising standards (CARU/COPPA) - Civil penalty exposure analysis for consent order holders - FTC compliance program design assessment **Does not:** - Constitute FTC staff opinion, advisory opinion, or legal advice - Cover FDA drug/device advertising requirements (separate regulatory regime) - Provide comprehensive state consumer protection law analysis (state UDAP statutes vary) - Assess NAD/NARB self-regulatory compliance as a substitute for FTC analysis - Replace review by qualified advertising law or FTC counsel **Primary jurisdiction**: United States federal law. The FTC Act applies to commercial practices "in or affecting commerce" — it has broad reach ...

## Jurisdictions

United States — Federal



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