Skill

legalcode-advertising-marketing-compliance

Reviews advertising and marketing materials for legal compliance across US, EU, and UK regulatory frameworks. Use when auditing ad campaigns, influencer partnerships, email or SMS marketing programs, sponsored content, or marketing compliance programs for legal exposure. Covers FTC Act Section 5 deceptive and unfair practices, FTC Endorsement Guides (2023 update) including influencer disclosures, FTC Green Guides and environmental claims, FTC health claims substantiation (CARSE standard), CAN-SPAM Act email marketing requirements, TCPA telephone and text marketing consent, COPPA 2025 children's online privacy and advertising restrictions, CARU children's advertising guidelines, EU Unfair Commercial Practices Directive and Omnibus/EmpCo greenwashing amendments, UK ASA/CAP Code, EU and UK comparative advertising rules, and Lanham Act Section 43(a) false advertising. Also triggers for native advertising disclosure review, paid promotion transparency, testimonial compliance, affiliate marketing oversight, and advertising compliance program gap analysis.