Skill

legalcode-brand-protection-program

Develops and audits brand protection programs covering trademark monitoring, domain name disputes (UDRP/URS/ACPA), social media enforcement (Meta/Instagram, X/Twitter, TikTok, YouTube, LinkedIn), counterfeit investigation and test purchasing, online marketplace takedowns (Amazon Brand Registry/Project Zero/Transparency, eBay VeRO, Alibaba IPP, Etsy, Temu, Shein), and customs recordation (US CBP IPRS, EU AFA/608/2013). Builds multi-jurisdictional enforcement strategies with threat prioritization, evidence documentation workflows, and escalation frameworks covering civil, administrative, and criminal referral paths. Use when building a brand protection program from scratch, auditing an existing program for gaps, responding to a counterfeiting crisis, evaluating enforcement options for a specific threat, or developing enforcement SOPs for in-house legal teams. Also triggers for: "trademark monitoring," "domain dispute," "UDRP filing," "URS complaint," "takedown notice," "Amazon Brand Registry," "eBay VeRO," "Alibaba counterfeit," "customs recordation," "CBP recordation," "anti-counterfeiting program," "gray market enforcement," "social media brand enforcement," "trademark infringement online," "brand protection audit," "marketplace infringement," "product authentication," "counterfeit investigation," "brand protection strategy," or "online brand enforcement."