Skill

legalcode-uk-advertising-compliance

Review UK advertising and marketing communications for compliance with the CAP Code (non-broadcast), BCAP Code (broadcast), ASA enforcement practice, CMA consumer-protection expectations, pricing and discount claim rules, influencer and affiliate disclosure obligations, green and environmental claims, comparative advertising rules, distance selling disclosures, sector-specific restrictions (financial promotions, alcohol, gambling, food/nutrition/health, children's advertising, vaping/tobacco, crypto-assets), PECR and UK GDPR direct marketing obligations, and the Digital Markets, Competition and Consumers Act 2024 (DMCCA) consumer protection regime including fake reviews, drip pricing, and subscription contract obligations. Produces COMPLIANT / ADVISORY / NON-COMPLIANT / CRITICAL EXPOSURE findings with prioritised remediation and a Glass Box audit trail. Use when pre-clearing advertising copy or campaign materials before publication, assessing existing advertising against CAP/BCAP Code requirements, responding to ASA complaints or investigations, preparing for CMA consumer protection scrutiny, auditing influencer campaign compliance, reviewing green claims against CMA and ASA standards, assessing pricing promotions and discount claim compliance, or evaluating sector-specific advertising restrictions. Jurisdiction: England and Wales (primary); CAP Code applies UK-wide; BCAP Code governed by Ofcom; certain sector-specific rules (gambling, financial promotions) apply across UK with separate devolved enforcement.