Skill

legalcode-us-ftc-advertising-compliance

Assess FTC advertising compliance for US advertisers — covering FTC Act Section 5 deceptive and unfair practices, advertising substantiation doctrine (prior substantiation, competent and reliable scientific evidence), FTC Endorsement and Testimonial Guides (16 CFR Part 255, 2023 amendments), material connection disclosures, influencer and social media requirements, clear and conspicuous disclosure standards, Made in USA claims (16 CFR Part 323, 2021 rule), FTC Green Guides environmental marketing (16 CFR Part 260), native advertising and deceptively formatted advertisements, negative option and subscription marketing (ROSCA, 2024 Negative Option Marketing Rule, click-to-cancel requirements), consumer reviews and testimonials (16 CFR Part 465, 2024 fake reviews rule), children's advertising (CARU, COPPA implications), and civil penalty exposure analysis. Use when reviewing advertising campaigns, influencer agreements, product marketing claims, green/sustainability messaging, subscription offers, endorsement programs, or when assessing FTC enforcement risk. Covers consent order compliance, prior FTC history, and FTC/state AG coordination risks.